Personal Branding Podcast

“Branding is more of a perception than a product(service).” – Bernard Kelvin Clive Beyond colors, logos and all the visually appealing attributes of brands, there are other intangibles that trigger their success. Today, I will share with you what I call the invisible forces of brands. In countless instances, I have seen a number of individuals and businesses placing so much emphasis on their brand tangibles at the expense of the intangibles? Visuals play a very critical role in branding. However, beyond visuals come the values, services offered, products and customer satisfaction, customer care, consistency of delivery of brands promise, etc. The above mentioned attributes do more good to a brand than just overly focusing on the visually appealing stuff. A couple of months ago I recommended a friend’s business, let’s call it ‘Kim Catering Services’ (KCS) to a client(Vernon) who badly needed their services. I had informed the client and told him the company does a pretty good job. As my recommendations c