Positively Creative

035 - Cindy Hohman of Art Marketing Project on Authenticity in Marketing & Visioning Your Future

Informações:

Synopsis

In this episode, Cindy Hohman of Art Marketing Project shares about the importance of knowing how to market your fine art business. We chat about branding, find your unique style and ideal buyer, and the importance of authenticity.   About Cindy: You’re passionate about creating art and I’m passionate about helping you make a living. As the founder of the Art Marketing Project, I am dedicated to helping creative entrepreneurs thrive. I have committed most of my career to working in the visual arts and with artists. I also gave birth to a fine artist, who is attending art school and planning to make a living with her art. As you can see, I have a vested interest in the topic! After spending years as a graphic designer and working in non-profit organizations, I took a position at the Art Students League of Denver, where I managed marketing and promotions for their fine art school and summer art festival. After that, I landed my dream job at the Denver Art Museum, where I managed advertising and promotions. I ha