Positively Creative

042 - Alex Bray of Prairie Letter Shop on Demystifying the Wedding Industry, Seasons of Growth, & Profitability vs. Popularity

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Synopsis

Today I talk with Alex Bray of Prairie Letter Shop! We talk about the wedding industry & how it’s different from selling any other product. She shares with us about seasons of growth, the difference between a product being profitable and popular, and how to get started in the wedding industry as an artist.   About Alex:Alex Bray grew up on the West Coast, the daughter of a teacher/crafter mom and a film executive dad. Given her family history, it makes perfect sense that she would end up as a teacher-­turned­-creative entrepreneur. With limited television allowed in her household, Alex filled her time with art projects and make believe businesses. Her love for lettering was apparent early on; she lettered her aunt’s wedding invitations at the age of 12.   After a stint with Teach for America in the Mississippi Delta and a few more years teaching high school English in Brooklyn, Alex took a leap of faith that landed her in the middle of the country, in Tulsa, Oklahoma, where she began work as a teacher tra