Life Changing Questions Podcast

On today's show,  Samantha shares how to start and develop your business on a global scale. She also covers, Her success didn't come overnight; it took her 13 years Her journey from selling her designs on Bondi Beach Market to global marketplace with celebrities wearing her products How she got her first $17,000 worth orders at Australian Fashion Week in 2004 The importance of having a business partner who complements your skills set in business Three things important when creating a brand: authenticity, finding your voice that resonates with your consumer or follower and personalization Finding your 'why you do it' is essential when building a brand People don’t buy what you do; they buy 'why you do it Her brand is based on people who are passionate about it and the real story behind its creation Why she decided to close her entire wholesale business except for department stores How she uses her luxurious packaging to create special experience for her customers Her Life Changing Question is: 'WHY?' Everythi