Life Changing Questions Podcast

On today’s show, Lisa shares powerful principles on how to make an offer that people can say ‘yes’ to on the spot without sounding salesy. Lisa also covers, • How she became known as the Queen of Sales Conversion • Why she believes that all transformation is preceded by a decision • How she discovered a way to make an irresistible offer that people can say ‘yes’ to on the spot • Things you need to do to make an offer without being salesy: reverse engineer all your activity to lead to your offer, understand that your offer is made up of two parts and distinguish the three parts of an offer • The example of how reverse engineering works • The offer has the outcome or the transformation that you uniquely provide and then it is coupled with how you provide it • Irresistible offer is made of 3 things: what is your 'main dish' and how to make it, bonuses - what you could add to make it juicier, and a limiter • Bonus should offer high perceived value for customers, and low cost in time, energy, and money for you • T