Visual Revolutionary

Photographer and Creative Director Dano Pendygrasse joins the show to talk about a successful career as a snowboard photographer in what many would consider the golden age of snowboarding (the 90s and early 2000s), and his eventual transition into more of a creative director's role. Growing up in Vancouver as a skateboard kid and ski racer, the transition to snowboarding during the early years of the sport was a no-brainer. After graduating high school and moving to Whistler, Dano found himself at the center of a bourgeoning scene that would soon become one of the epicenters of the snowboard world. Although he had sponsors as a snowboarder and dreams of writing, Dano took the advice of an editor at Snowboarder Magazine to start taking pictures. He quickly realized that the camera was his tool of choice. He landed a job as a senior photographer for Snowboarder and before long found himself shooting with the biggest pros in the business. Over the next couple of decades Dano continued to thrive as a photographer