Viking Mark Radio
1. Negative Brand Image and how to overcome it
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:17:36
- More information
Informações:
Synopsis
What kind of problem leads to a brand's bad image? This podcast is all about the "doppelganger brand image"; a social critique that questions the authenticity of a brand. In this podcast there are provided many examples of brands that faced it and practical recommendations in terms of what a firm can do if they're faced with a doppelganger brand image. Enjoy and feel free to leave a review!