Superhuman

This month SuperHuman Women is focusing on female empowerment, and how advertisers, brands and businesses engage consumers and make a difference. With International Women’s Day having just passed and Women’s History Month in full swing, brands and advertisers all over the world are jumping onboard the female empowerment wagon. But, not all are gaining the goodwill they expect. But, the bigger question is SHOULD they get involved? And, more importantly, how and where should they do it? Today, we’re talking to Tiffanie Darke, Editor in Chief of A&E Networks, about the groundbreaking series, History, Herstory, which shines a light on overlooked women in history. It is a great example of how a brand can contribute to a global conversation in a significant way. We asked her how this campaign came about and how other brands can better engage female audiences.