Ben's Business Podcast - Digital Marketing And Seo Q&a

In this video we discuss the extension of your businesses USP (Unique Selling Proposition) and that is your personal USP. "What's Unique About YOU" which was a very interesting concept I read about in Perry Marshall's book "80/20 Sales and Marketing" Here's an example of how a Limo driver delivers an unique experience when they buy a hot Starbucks coffee, a copy of the morning newspaper (ready for customers getting into the Limo) and guarantee to make your flight on time. Ben's Business Podcast #76