Hubnspoke | Hubspotting With Adam Steinhardt And Zaahn Johnson

Are you creating evergreen content? Evergreen content is content that has an unlimited shelf life. Ideally, you wish to create content that is rising the Google search engine rankings. It takes a long time to get your pages ranked on Google. If you are producing content that is helpful to your prospects, then your content is always helpful. The longevity of most content, particularly if it is not related to a short term sale or a season means that many of your website pages are solving customer problems for a long time. Inbound marketing is the process of using content to guide your prospects down the sales funnel on your site. It's the process of attracting people, then engaging them with useful content, and converting them into appropriate actions and offers. Finally the process of then delighting them by actually having them as customers.   75% of HubSpot's blog views and 90% of blog leads come from old posts. (HubSpot, 2014) (Source: https://www.hubspot.com/marketing-statistics) The first step it to alw