Hubnspoke | Hubspotting With Adam Steinhardt And Zaahn Johnson

In today's episode 45 of HubnSpoke we ask the question, What is the best automated sales and marketing tool for business? The answer is none of them if you don't plan to make a significant investment in training and change management. The business case for automated sales and marketing software programs is compelling. We are talking about software like HubSpot, Marketo, Infusionsoft, Pardot, and Eloqua. These platforms can make a significant difference to your business. But you must invest the time required to deploy and training your staff on the programs.   Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating. (Autopilot, 2015) (Source: https://www.hubspot.com/marketing-statistics) Without a dedicated investment in time, then the platform will not be successfully deployed, and the results will not come, through no fault of the software. Training on the systems is critical and ne