Business Growth Podcast

Human Centered Design - Understanding Your Customer with Oscar Chavez - Episode 70

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Synopsis

Oscar Chavez has a remarkable story about losing 169 lbs, being on The Voice TV show and now running a successful health coaching company. In this interview Oscar and Spencer talk about why understanding your customers language and mindset is so critical and why he’s focused on building a community for his customers.   Episode Highlights What he did after a complete stranger told him he should get weight loss surgery Battling the subconscious fears of being overweight and finding ways to quiet those fears How he overcame the physical weight and emotional weight Why eating less and and working out more isn’t the solution to the problem How the wrong information in the health industry sets people up for failure when they don’t even know it Why you need to be obsessed with intimately knowing your customers The principle of focusing on getting to basecamp first When you have the right accountability in place it’s hard to fail Human centered design - Understanding the customers language Why you need to cut out se