Fueling Deals

Brian Smith has charted his own course to become one of the great entrepreneurial success stories of our time.In 1978, he imported six pairs of sheepskin boots from Australia, with a dream to build a business where every American would eventually be wearing the product.That is how one of the world’s most recognizable brands began, and sales of UGG products have exceeded a billion dollars in each of the past six years.Today, Brian enjoys guiding entrepreneurs and business professionals on their journey to success by sharing lessons he learned while building the UGG brand.What You Will Learn:Brian discusses his early interest in entrepreneurship that led to the founding of UGG, and he shares how his book, The Birth of a Brand: Launching Your Entrepreneurial Passion and Soul, ultimately brought him to a career as a highly regarded business speaker.Brian shares how he came up with the idea that became UGG by recognizing a lack of sheepskin boots on the market in America, and he shares how he drummed up $20,000 in