Challengers & Icons Podcast Series

Season 1. Episode 7: Simon Woodroffe, Founder of YO! Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here, Jonathan speaks to Simon Woodroffe, Founder of YO! Well-known as a successful entrepreneur, Simon Woodroffe founded YO! Sushi in 1997, transforming eating into a complete entertainment experience. Today, he continues to revolutionise the way we think about all aspects of hospitality; the YO! empire now spans multiple concepts, including YOTEL, YO! Home, and YO! Zone. www.pearlfisher.com Subscribe to the series via iTunes: itun.es/i6JK87y