Challengers & Icons Podcast Series

Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to David Butler, VP of Innovation at Coca Cola. After taking a graphic design class in high school, David instantly knew he wanted to be a designer. He went on to major in mass communications and studied economics, media, art, sociology, and even meteorology. A mix that he says, introduced him to a holistic system of thinking and a broad approach to design and solving problems. On joining Coca-Cola as Vice President of Global Design in 2004, it was under David’s supervision that Coke revised their iconic status with a simpler global brand identity and design aesthetic. Today, as VP of Innovation, it's David’s job to create the systems, processes and relationships necessary for Coca-Cola to produce as much value as possible, through innovation and entrepreneurship. http://www.pear