Inc. Founders Project With Alexa Von Tobel

How to Build a Subscription Business, with Jessica Lessin of The Information

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Synopsis

After working for 8 years as a Wall Street Journal reporter, Jessica set out to build a new content model - a subscription business founded on a simple premise: create articles worth paying for. Jessica shares why she became an entrepreneur, how she learned to make decisions quickly, and how content consumption will evolve over the next decade.