Inc. Founders Project With Alexa Von Tobel

Will the future of retail be decentralized (think: what Uber's done for transportation and Airbnb for lodging)? This entrepreneur thinks so. Eric shares how Storr is enabling anyone to monetize their style by opening a digital store in just three clicks, why he started by researching the history of retail (all the way back to the 1800s), and how he got creative to sign his first brand partners before raising seed funding.