Venture Stories

A Primer on Real Estate Tech (PropTech) with Zachary Aarons and Brad Hargreaves

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Synopsis

Erik is joined by Brad Hargreaves (@bhargreaves), founder and CEO of Common and co-founder of General Assembly, and Zach Aarons (@ZacharyAarons), co-founder and partner at MetaProp, a proptech venture fund.The guests explain what exactly proptech is and why it’s an exciting space for entrepreneurs. They go over some of the sub-segments within proptech, some of the existing unicorns in the space, as well as the incumbents that new entrepreneurs might encounter and how they themselves getting involved in the crossover of tech and real estate. Brad explains how his time at General Assembly informed Common and how he “navigated the idea maze.” He points out that there are a lot of adults living with non-family roommates but that virtually none of the existing structures in real estate and property management are set up for that arrangement.They discuss the differences between residential and commercial real estate and why “they’re almost like separate industries." WeWork has even had trouble trying to add residen