Comic Lab

  Webcomics warlocks Dave Kellett and Brad Guigar talkin’ shop! Dave Kellett has returned from his 20th appearance at Comic Con International in San Diego — and it was a huge success! He shares the strategies he used to beat the odds and make a profit at an incredibly demanding show. Plus... booth barnacles, Hollywood scouts and the religious pugs. Show notes 00:00 — Religious pugs and other oxymorons 02:34 — The new pedestrianized Comic-Con frontage 05:45 — Hard times in Hall H? — Marvel and Disney's reduced presence impacted foot traffic on the floor 11:51 — Dave's best Comic-Con ever 12:59 — The Webcomics section of the show has shrunk 15:25 — Small Press and Artist Alley 21:19 — Selling long-form vs selling short-form comics 29:24 — Flyer advice 32:33 — The Big Takeaway... the show is about the Experience for most people. It's not about buying your book. And (ironically) understanding that concept can help you improve sales. 37:58 — How can you offer an Experience? 50:38 — Using Instagram to increase con