Employer Branding Podcast

How do you tap into the power of an engaged workforce on social media? To find out, I've had a chat with Ed Terpening of Altimeter Group who has done extensive research in the employee advocacy space. Questions for Ed: Tell us about "Social Media Employee Advocacy: Tapping into the Power of an Engaged Workforce." What results do brands expect when they invest in employee advocacy? Would you say social selling is part of employee advocacy? How do employee posts compare to social advertising? How long it will take before platforms like Facebook and LinkedIn turn off APIs to employee advocacy platforms? What motivates employees to advocate on social? How can you address concerns that some employees will have about sharing company updates to friends and family? How does employee advocacy scale? What type of networks do you see brands using for internal/external social success? According to this study, employees share job postings and daily workplace life the most - haven't we all seen enough job postings on s