Be Podcasting

One of the most effective tools to promote your brand is podcasting. In this special episode we hear from some of the most respected voices in commercial podcasting. What makes it so attractive for audiences? How do you make a good one? And why are organisations embracing audio content now to engage more effectively with consumers?  We provide case studies of Australian brands which understand the unique pulling power of podcasting, including GE with its podcast Decoding Genius, fertility clinic Genea and its utility-based audio content Modern Babies, and online media network, Mamamia, which continues to expand its plethora of podcasts. We uncover what podcasting is all about, why it provides an authentic and sincere voice for your brand, and how to get your target market to discover your content. As more people habitually consume podcasts, the opportunities audio content provides businesses and other organisations is huge. Our list of speakers include: Corey Layton, Whooshkaa Kylie Rogers, Mamamia Women’