Authors Access

On September 15th, 2011 Irene Watson and Victor R. Volkman spoke with childrens author, publisher, and marketing guru Barbara Techel. She is the award-winning author of the Frankie the Walk N Roll Dog book series. She has shared her story of hope and inspiration about her dachshund, Frankie, who is in a wheelchair, with thousands of children and adults since 2007. To date they have made over 300 appearances in Wisconsin and many more via Skype to classrooms across the US and Canada. Barbara is also a speaker and publisher. She appeared on our show to help all authors who may be having trouble getting started in speaking at schools and libraries some ideas and inspiration. A few topics we covered include:What to include in your presentation.Types of presentationsIdeas for what fiction authors can speak aboutPitfalls to avoid in pitching classroom appearancesAppropriate length for various agesManaging the sales appropriatelyWhere to speak: In-person and via SkypeWhat to charge for classroom appearancesMarketing