Handmade Business Podcast

010 You are KILLING your business with discount codes

Informações:

Synopsis

It’s not uncommon for businesses to use discount codes as a way to seek new customers or promote new products. In fact as many of 53% of millennial shoppers look for coupon codes when shopping online according to Retail Me Not. While large commercial retail set ups can account for regular discount offers in their margins, those who have smaller businesses will struggle to stay afloat with a regular discounting strategy. This is why it pains me