Be Podcasting

S3E7 Podcast marketing genius: Carolyn Walker on the creation of Hackable? for McAfee

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Synopsis

It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker, CEO of Response Marketing, to approach her client McAfee with an idea of producing a branded podcast. The leap of faith has paid off big time – McAfee's podcast, Hackable?, today has more than 100,000 subscribers, 2.3 million downloads and is in the top 1% of all podcasts downloaded. This episode, Carolyn offers her thoughts on what makes a great podcast, how podcasting can help amplify a brand's message, and some tips on promoting a podcast. Melbourne Food & Wine Festival podcast (proudly produced by BE Media Production)https://bit.ly/2wff17y Hackable? podcast for McAfeehttps://hackablepodcast.com/ Carolyn Walker's Response Agencyhttps://response.agency/  Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production. be.com.au1800 039 098+61 3 9882 8333