Copywriters Podcast

I saw a story on quora.com about Arnold Schwarzenegger. Before he became California's governor and while he was still a bodybuilder, he was walking down Venice Beach in southern California. Two young women saw his huge muscles, and I do mean huge!, and one of them supposedly said, "Ewww… I would never want to look like that!" He replied, "And you never willllll." The point being, he didn't really care what other people thought about the way he looked – he was pretty confident in who he was. Now, it's a great story and as a copywriter, you do need to worry… at least, about how prospects respond to your copy. And always keep this in mind: Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My