Copywriters Podcast

I remember a few years ago I had had it up to here with all the bulky, complicated audio equipment cluttering up my house. I needed something simpler, faster, better. I called BH Photo Video in New York and got a salesman, Aaron, on the line who listened very carefully to me. At one point I said to him, "Listen, I am not a technical wizard. I don't want to spend 15 minutes adjusting knobs and faders just to be able to record something." "Of course not," he said. "You want to stay in a state of flow." He had me right there. I had never thought about that before, but he was absolutely right. That was why I hated all the complicated stuff – it pulled me out of my flow state. And if I wasn't in a flow state, I couldn't do a compelling recording. Then Aaron very patiently and thoroughly recommended a device called an Apogee Duet. It cost about four times what I had planned to spend. But the more he talked, the bigger a believer I became. I bought it, because I was in a state of total conviction. And years of exp