Copywriters Podcast

My friend Michael owns a sushi restaurant in my neighborhood in San Francisco. His place is one of a dozen, maybe dozens, in the neighborhood - I've never taken time to count all of them. Even though the restaurant has much more seating than your typical sushi bar, it's always nearly full at dinnertime. One day I pulled Michael aside and asked him how he got so many customers. "David, it's not all that many customers," he said. "It's that the customers I have, keep coming back." Does a sushi restaurant owner know something that you don't? Or even if you know it, are you falling short when it comes to taking advantage of this truth? That is: You'll make a lot more money when you find a way to get old customers to keep coming back. We'll talk about that in today's episode. But first on the menu is this: Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you're writing copy for offers in