Copywriters Podcast

I was at a marketing conference and ended up sitting next to a woman named Maya who had the most unusual briefcase I'd ever seen. I asked her about it and she said, I got it at the Coach store. I was planning to spend no more than $300 but the Fashion Advisor asked me some questions, and she recommended this one, based on my answers. I nodded. Then she said, I ended up spending $700. And I really hate the salespeople at the OTHER stores. But Connie wasn't a salesperson at all. She just found out what I was looking for and showed it to me. I simply HAD to have it! I bit my tongue and did my best to keep a straight face. I didn't want to burst Maya's bubble by pointing out that Connie was a GOOD salesperson, and that's why she didn't see her as a salesperson at all. But Maya's attitude about salespeople would have made it very hard for her to be successful as a copywriter. That's what we'll talk about today. Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time,