Rooted In Revenue

Susan Finch sits down with Laura Patterson, President and Co-Founder at VisionEdge Marketing. They explore why businesses chase shiny new tools instead of maximizing what already works, the real cost of remote work on mentorship and professional development, and how strategic restraint might be the most powerful tool in your marketing arsenal. Laura brings decades of experience helping companies achieve measurable business outcomes through marketing, while Susan brings her perspective from working with business-focused podcasts and small- to mid-size companies. Together, they challenge the assumption that more tools, more content, and more technology automatically equals better results. The conversation moves from the "random acts of marketing" that plague so many businesses to the critical importance of in-person mentorship for young professionals. Laura shares insights from her 20-year intern program, while both hosts discuss how the shift to remote work has created a mentorship crisis that's hurting the ne