The Futur

Storytelling is one of the fundamental ways humans connect. It’s how we learn, exchange ideas, and entertain ourselves. At its core, storytelling is communication. This episode comes from a live Twitter Space talk Chris Do, and Anneli Hansson hosted. The topic: how to tell your own story. The conversation opens with how powerful good storytelling is. A well-crafted story is relatable and will draw you in, making the storyteller themselves inherently more interesting. Storytelling plays a crucial role in the world of branding and marketing. How you present yourself, your business, and your work tell a story. Often, that story looks and sounds like many other people’s stories, which makes it challenging for you to stand out in a crowded market space. The good news is that everyone has a unique story to tell. And by sharing it, you create a unique space for yourself. The challenge is learning how to be your true self and not the idealized version of you. To quote Emma Coates’ 22 Story Rules, “You admire a charac