The Futur

306 - The Psychology of Scarcity: A Masterclass with Chris Do

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Synopsis

Creating Scarcity for Digital Products: How to Generate Demand In this solo episode, Chris Do discusses innovative strategies for creating demand and scarcity for digital products, even when supply is seemingly infinite. Drawing on insights from Daniel Priestly, Chris explains the importance of setting hard caps on product availability and the psychological effects of scarcity on consumer behavior. He also shares practical tips for implementing waitlists and enrollment caps to maintain high value and demand for products. Tune in to learn how to effectively market your digital offerings and optimize consumer interest. Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance  Grab your FREE ticket to join Design Camp here! Happening September 10–13. There are 20+ talks you can watch for FREE. But you’ll want to upgrade to the Bos