The Futur

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this episode, Chris sits down once again with Jodie Cook—entrepreneur, writer, and powerlifter—for a raw and insightful conversation about what it really means to show up as yourself. From hiding her strength to owning it, Jodie shares her journey of stepping into visibility, embracing discomfort, and building a brand rooted in integrity—not imitation. They unpack the cultural pressures that shape how we present ourselves, how to know when you're truly being you, and why "enough" might actually be the goal. Timestamps: (00:06) – Hiding vs. Revealing: Is it safe to be fully you? (04:39) – Voting with your dollar: brands, beliefs, and alignment (08:45) – When should you speak up? The cost of silence (13:55) – The Starbucks test: values vs. convenience (17:15) – The Mexican Fisherman story: redefining ambition (21:04) – Finding your