The Futur

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author and athlete — for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI. They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all. Timestamps: (00:02) – Why We Need to Get Weirder Online (01:19) – Turning Up the Dial on Your Personality (03:46) – Being a Lighthouse for Like-Minded Weirdos (04:25) – Unlearning the Pressure to Fit In (06:01) – What Counts as Weird (And Who Gets to Sa