The Futur

Chris Do talks with executive coach Jule Kim about why so many professionals can’t land interviews—and how to change that. Jule breaks down how applicant-tracking systems work, the mistakes most people make with their resumes, and her PIRAI framework for telling clear, impactful stories in interviews. What You’ll Learn: How to make your resume pass automated filters Why “spray and pray” job applications don’t work The design mistakes that ruin creative resumes How to use Jule’s PIRAI framework to stand out in interviews Timestamps (00:00) - Intro (02:23) - How ATS systems filter out your resume (05:46) - Why the “spray and pray” approach fails (06:55) - Inside Amazon’s hiring loop and “Raising the Bar” (09:47) - Tailoring your resume like SEO for job descriptions (13:00) - The resume design mistakes that kill your chances (16:39) - Showing authenticity and personality in your application (19:58) - Real story – landing a VC job by leaning into uniqueness (31:28) - Replac