Rooted In Revenue

Today, we're challenging you to conduct a Professional Presence Audit—a critical look at how you appear across the digital landscape to ensure your professional image remains consistent, current, and compelling. This is Part 2 of our Digital Brand Checkup series on Rooted in Revenue. Our last episode covered the essentials of managing your digital real estate—from domains to infrastructure.  Essential action items from this episode: Google Audit: Search yourself/company in an incognito window Review up to page 8 of the search results Document outdated or incorrect listings Look for unauthorized or outdated profiles NAP (Name, Address, Phone) Consistency: Ensure the company name format is identical across all platforms Standardize address formatting (abbreviations, punctuation) Use consistent phone number format (preferably with hyphens) Document the exact format to be used by all team members Professional Profile Management: Review all directory listings (industry, membership groups, associations) Update bi