The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Joining me on the show today is my buddy (and brilliant YouTube ads wizard!) Tom Breeze. Tom runs a U.K.-based YouTube ads agency that works with some huge brands and online influencers, and if his name sounds familiar, it’s because this is actually the fourth time he has been a guest on the podcast. Tom’s not here to talk about YouTube ads today though, although we do touch on it a bit at the beginning of the episode. What we’re really going to dive into is answering a question that I get asked all the time: How much should I be spending on my ad campaign? He’s going to break this down by getting into all of the stats that we should be keeping an eye on if we want to be running successful ad campaigns on Facebook, Instagram, YouTube and the other online platforms that exist.By this end of this episode you’re even going to have an equation for calculating your exact cost for acquiring a customer, which then tells you exactly how much you can be spending per lead. Not only has Tom created a framework for calcu