The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Do you know how you can DIY your own PR to tell your story?In this episode, Cher Hale is joining me to talk all about this and share her expertise!We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there.Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups.As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism. To connect with her, you can access her free Pitch List library by signing up at ginkgopr.com/subscribe.On Today’s Show You’ll Learn: How the media tells stories and why they do it repeatedlyWhat to think about if you want to own your