Rooted In Revenue

Susan and Lany are fired up in this episode, tackling the infuriating world of tech blunders, compliance nightmares, and security fails that plague businesses. From email marketing mishaps to clickbait disasters, they're not holding back on the ways people unknowingly sabotage their operations. This is part one of their conversation, so prepare for some straight talk filled with cautionary tales and a healthy dose of 'what were they thinking?' Stay tuned for part two, where they'll continue their mission to save you from yourself in the tricky terrain of business tech. Remember, sometimes doing nothing is the best move – especially when it comes to messing with stuff you don't understand! Action items (or inaction items): Stop using personal Gmail accounts for business; set up Google Workspace instead. Don't buy domains from cheap or suspicious sources. Ensure your email marketing is compliant with new laws (as of February 2024). Use secure file transfer methods for sensitive client information. Be cautious o