Life Changing Questions Podcast

They are joining us from the Jersey Shore and are experts on the topic of GeoFencing.  Right now it is a little known strategy that less than 1% of the market is using, and those who access it early are going to receive the benefits of lower cost of acquisition and higher conversion. Ernesto Cullari and Barbara Wardell have been able to turn complete industries upside down with this market disrupting strategy   Barbara Wardell is a seasoned marketing and advertising professional who transitioned from a successful career in the specialty medicine industry to become a disruptor, supporting small businesses.   Guiding her geofencing ad agency, Cullari & Wardell, Barbara embraces a growth hacker mindset that strategically focuses on identifying and amplifying her clients’ strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making her efforts truly game-changing and successful