Fuel Hotel Marketing Podcast

We get testy with each other this week, as we talk about how to effectively run tests on your website in order to increase conversion and revenue. The episode also features a super-secret special guest from a galaxy far, far away. Download the FREE guide to The A/B/Cs of Testing: How Smart Hotels Test and Grow at www.fueltravel.com/abc Please leave a review if you're enjoying our podcast! Show Notes: In the news: New Trump hotel not to carry the Trump name - https://skift.com/2016/06/07/trump-hotels-will-avoid-the-trump-name-with-new-lifestyle-brand/ Arizona Legalizes AirBNB Investment Properties - http://www.hotel-online.com/press_releases/release/arizona-legalizes-airbnb-investment-properties AirBNB Local Guide Program - http://techcrunch.com/2016/06/03/airbnb-begins-testing-city-hosts-program-to-give-guests-guided-one-of-a-kind-experiences/ Popular Testing Ideas: Offer Layout Navigation Urgency Email Capture Fundamentals: Yoda - You must unlearn what you have learned Check out http