Fuel Hotel Marketing Podcast

In this episode of the Fuel Hotel Marketing Podcast, we discuss whether or not a hotel needs a blog. You’re already super-busy, should you spend some of your precious time creating and maintaining a blog? Should the blog be a part of your site or separate? What topics should you write about? Come find out with your Fueligan friends. SHOW NOTES: In The News: 1. Majority of Travelers Prefer to Book on a Mobile Device according to operamediaworks.com. Cool infographic included https://www.tnooz.com/article/majority-of-travellers-claim-they-prefer-booking-on-a-mobile-device/ 2. 8 BILLION video views per day on Facebook. BUT 85% are watched without sound. - everywhere reported on this. 3. Ad Blocking Stats http://digiday.com/publishers/global-state-of-ad-blocking/ Describe types of content: channels, pages, news, events, blog Benefits of blogging: Gets more search engine traffic Helps customers make a decision Provides useful information Positions your hotel as an expert Affiliates you with events, attractio