Fuel Hotel Marketing Podcast

In this week’s episode of the Fuel Hotel Marketing Podcast, we dig into the world of social media. What social media platforms are right for your hotel? What types of posts should your hotel be making? Which hotels are doing a good job on Facebook, Twitter, Instagram and SnapChat? Find out below. Question: Which social media channels should my hotel be on? - Zoe C Facebook 72% of adult internet users use Facebook (58% of entire adult population) 1.44B monthly active users More women than men (77% vs 66%) Skews younger, but stats remain impressive (82% of users 18-29… 56% of 65+ use Facebook) US top country, strong presence worldwide (US = 15% of users) https://www.facebook.com/business/news/audience-insights http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/ http://sproutsocial.com/insights/new-social-media-demographics/ Organic reach ~5% https://www.facebook.com/business/ads-guide Best Facebook Ad Formats For Hotels - http://www.fueltravel.com/blog/the-best-facebook-ad-format