Fuel Hotel Marketing Podcast

Pokemon are everywhere and Pokemon Go is everywhere in the media right now and everyone is trying to get their own little piece of attention from this world-wide phenomenon by trying to newsjack these imaginary monsters. This is the inspiration for an episode dedicated to newsjacking. What is Newsjacking and how can your hotel benefit from it? In this episode of the Fuel Hotel Marketing Podcast, we offer examples of great newsjacking and also where it may have gone terribly wrong for some folks. We give our opinions and offer some simple do’s and don'ts. In The News http://www.travelweekly.com/Travel-News/Hotel-News/Hotel-guest-satisfaction-plateaus-as-perks-become-standard https://skift.com/2016/07/12/airbnb-scores-another-corporate-travel-win-with-amex-global-business-travel-deal/ Show Notes: Our Pokemon newsjack: http://www.fueltravel.com/blog/7-ways-pokemon-go-can-benefit-hotels/ When to Newsjack Timing is everything if you want to be effective at newsjacking. Like most things that involve time, the