Fuel Hotel Marketing Podcast

In this ultra-competitive hospitality industry, profitability is tough to maintain. Consumers have more research power than ever and have the tools and technology at their disposal to find the best available rate with ease. This, coupled with the ongoing battle between OTAs and hoteliers for the privilege of getting the booking and owning the guest, means that it’s a great time for hotels to get creative in maximizing their revenue. One of the simplest and most effective methods is in the age-old sales technique of upselling. From room upgrades, to additional services, and F&B, there are so many opportunities to upsell a guest and maximize your profit. FULL SHOW NOTES CAN BE FOUND AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-19-art-science-upselling-hotel-guest/ Focus on Enhancing Your Guest’s Experience, Don’t Be a Used Car Salesman. As travelers, we are primed to buy things. There are seldom times when our purse strings are more loose. Having said that, no one likes being sol