Fuel Hotel Marketing Podcast

24 - Google Changes Your Hotel Needs to Know

Informações:

Synopsis

In The News: Marriott / Starwood Merger Complete http://www.usatoday.com/story/travel/roadwarriorvoices/2016/09/23/marriott-starwood-merger-complete-and-loyal-customers-get-reciprocal-benefits/90885318/ Almost one year after purchase date $13 Billion Now Marriott owns 30 brands / more than 5,700 hotels / 1.1 Million Rooms / 110 Countries Big focus on loyalty program now - members of both programs can log in at Members.marriott.com to begin earning & redeeming points at all hotels; new, unified experience. https://skift.com/2016/09/21/every-one-of-marriotts-30-hotel-brands-explained/ Expedia launches Rev+ revenue management tool https://www.tnooz.com/article/expedia-pushes-hotel-b2b-services-with-revenue-management-launch/ Expedia axes strategy of dimming hotels that apparently offer low value https://www.tnooz.com/article/expedia-stops-dimming-hotels-in-search-results-that-offer-low-value/ Google Rolls Out Cross Device Retargeting http://searchengineland.com/google-roll-cross-device-retargeting-259567