Fuel Hotel Marketing Podcast

Awesome New Hawaii Promotional Campaign https://www.tnooz.com/article/smile-please-personalised-travel-itineraries-based-on-facial-expressionsa/ ======================== Show Notes: First Off, Why Video? 75% growth in users posting facebook video in past 12 months 100 million videos viewed every day Youtube is the 2nd largest search engine in the world Video in the travel space (according to a Google 2014 study) 66% watched videos when thinking about taking a trip 65% watched videos when choosing a destination 54% watched videos when deciding which accommodation to stay at, and 63% watched videos when looking for ideas for activities at a destination In a recent study by Fuel, over 80% of people said that video influences their hotel decision YouTube reaches more 18-49 year-olds than any cable network in the U.S. Must Have Videos for Hotels: Rooms and more rooms (Do I have people in the room shots?) Amenities (include people enjoying amenities) Facility (guided video tours work well) Lobby and street are