Rooted In Revenue

Are you leaving money on the table in your business? If you haven't evaluated your entire customer journey from end to end, chances are there are holes that are costing you revenue. In this episode, operations experts Susan Finch and Lany Sullivan dive into why your customer journey is the key to sustainable revenue. They share examples of the broken processes they often see, and provide practical advice for establishing foundational systems that will help you shift from constantly rebuilding your business to making small pivots for long-term growth. Tune in to discover how to plug the leaks in your customer journey and build a business that works.   Some key points from this episode include: Lany (5:40): "Your money is between your marketing and your referrals. It's between those two things from beginning to end and everything in between. It's the entire customer journey process." Susan (9:40): "It doesn't do any good to just throw money at a solution, get the solution, and then not implement the work. You d