Banking Transformed with Jim Marous

Technological advances, regulatory changes, and rising consumer expectations have led to a tidal wave of challenges for the financial marketer. While most marketers focus on the technology to drive results, research shows that a change in legacy mindset is far more important. The foundation to drive growth in today’s competitive and cultural landscape is a playbook that will help you: • Build a brand that drives loyalty and advocacy, • Stand out with breakthrough content and campaigns, • Develop a better understanding of what works and what doesn’t, • Drive more efficiency from your paid media budget, • Foster an entrepreneurial culture in your team to move faster and stay on top of change. We are very fortunate to be rejoined on the Banking Transformed podcast by Eric Fulwiler, co-founder and CEO of the marketing consultancy, Rival on the Banking Transformed podcast. We discuss what drives the growth of successful fintech and banking brands and where a financial marketer should start. Download the Fintech Pl