The Thought Leader Revolution Podcast | 10x Your Impact, Your Income & Your Influence

“Once it’s dialed in… Once you've found your ideal market and your ideal messaging, you can get ongoing prospect calls, nonstop.”Paid traffic marketing gets your ads on Facebook, YouTube, Instagram, and TikTok, among others. And if your methods are fine tuned, then you’re getting in front of your ideal prospects. It’s effective but it’s not for everyone. Especially if you don’t already have the money to invest. It’s more of a strategy for seasoned businesses to grow than it is a strategy for starting a business.But there are several forms of organic marketing that are cheap, if not free, and still very effective. And the ROI is high since there’s no ad spend involved. Podcast guesting is a prime example. It’s a relatively new strategy and though many people talk about it, it seems not many understand what it takes to get results. Knowing your ideal client and dialing in your messaging are a necessary start, but you also need to understand the trends in the world and what people are responding to. What worked