Conversations That Matter

Ep 483 - Youthful Cities: Attracting and retaining a young population Guest:  Robert Barnard By Stuart McNish   How a city attracts young adults to live and work matters. Robert Barnard, the founder of Youthful Cities, says, “Young adults are vital today and into the future. Attracting young people is important. Equally [as] important is retention – that is, keeping their residents in the city.” On that account, Vancouver is good at attracting but not so good at retaining.   This is a problem, says Barnard. “The vitality of a city is embodied in the young people it attracts to live and work. The key to attracting young people is ensuring cities meet their needs and today, those needs include housing costs, transportation and a commitment to values such as the environment. Essential to keeping those same people are liveable salaries and affordable housing.”   According to Barnard, “COVID-19 dramatically impacted young adults' ability to secure jobs and job skills.” That, in turn, will compound the already decr